OUR STORY

PASSION FOR HOCKEY.
DRIVEN BY PERFORMANCE.

Founded in the Czech Republic, at the heart of one of Europe’s great hockey traditions, JRS Hockey has been developing and supplying hockey equipment since 2016.

What started as a passion for hockey has grown into an international hockey brand serving players across Europe.

We are not here simply to sell hockey equipment. We are here to make the game better for the people who play it.

2016

FOUNDED IN THE
CZECH REPUBLIC

10+

YEARS OF
HOCKEY EXPERIENCE

EUROPE

GROWING ACROSS
EUROPEAN MARKETS

OUR PHILOSOPHY

PERFORMANCE
WITHOUT THE PREMIUM PRICE.

We believe players should have access to modern hockey technology without having to pay an enormous premium simply for a famous logo.

Modern materials and manufacturing technologies make it possible to create equipment capable of delivering outstanding performance without the enormous price tags traditionally associated with top-level hockey equipment.

That is why we focus on delivering high-performance equipment at a fair and competitive price.

WHAT WE STAND FOR

THREE PRINCIPLES.
ONE GOAL.

01

PERFORMANCE

Modern technologies and carefully selected materials designed to help players perform at their best.

02

QUALITY

Equipment built to withstand the demands of one of the world’s fastest and toughest sports.

03

VALUE

High-quality hockey equipment at prices that make sense for real players.

DEVELOPED WITH PLAYERS

THE DEVELOPMENT
CONTINUES ON THE ICE.

Our products are designed around the way hockey is actually played.

We pay attention to the details that matter:

WEIGHT BALANCE FLEX DURABILITY MATERIALS FEEL PERFORMANCE

Whether you are a young player taking your first steps on the ice, an amateur playing every weekend, a competitive player chasing every advantage or a goaltender who demands maximum reliability from their equipment – our goal is the same.

Give you equipment you can trust when it matters.

Player feedback is an important part of our development process. We continuously evaluate our products and look for ways to make them better.

Because the development of a hockey product doesn’t end when it leaves the factory.
It continues on the ice.

OUR ROOTS

FROM THE CZECH REPUBLIC
TO EUROPE.

The Czech Republic has a special relationship with hockey.

Hockey is part of our culture, our history and our everyday life. It is from this environment that JRS Hockey was born.

Since 2016, our journey has taken us from a Czech hockey brand to a growing international business serving customers throughout Europe.

Our ambition is to continue expanding the JRS Hockey brand and become a trusted choice for hockey players looking for quality equipment at an honest price.

JRS HOCKEY

MORE THAN
EQUIPMENT.

For us, hockey has never been just about sticks, skates, gloves or protective equipment.

It is about the first time you step onto the ice. The sound of the blade cutting through the ice. The pressure of the final minute. The celebration after a goal. The save that keeps your team in the game.

That is hockey.

THE GAME HAS CHANGED.
WE ARE CHANGING WITH IT.
JRS HOCKEY BUILT FOR PLAYERS. DRIVEN BY HOCKEY.
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