Privacy & Cookie Policy

Last updated: September 8, 2026

At JR Hockey, operated by PRO HS, s.r.o., we respect your privacy and are committed to protecting your personal data.

This Privacy & Cookie Policy explains how we collect, use, store and protect your personal data when you visit or use jrhockey.eu, create an account, place an order, contact us, subscribe to our newsletter or otherwise interact with our services.

This policy is intended to comply with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and other applicable data protection legislation.

1. Data Controller

The data controller responsible for your personal data is:

PRO HS, s.r.o.
Křivá 1711
463 11 Liberec
Czech Republic

Company ID (IČ): 04730283
VAT ID (DIČ): CZ04730283

Website: jrhockey.eu

For questions concerning privacy or the processing of your personal data, please contact us through the contact details available on our website.

2. Personal Data We Collect

Depending on how you use our website, we may collect and process the following categories of personal data:

  • First and last name
  • Email address
  • Telephone number
  • Billing address
  • Shipping address
  • Company name
  • Company registration number
  • VAT number
  • Customer account information
  • Order and purchase history
  • Products ordered and transaction information
  • Information provided when contacting customer support
  • Information relating to returns, refunds and warranty claims
  • Technical and device information
  • IP address
  • Browser and operating system information
  • Approximate geographical location
  • Website usage and interaction data

3. How We Use Your Personal Data

We may use your personal data to:

  • Process and fulfil your orders
  • Process payments
  • Deliver products
  • Manage customer accounts
  • Provide customer support
  • Process returns, refunds and warranty claims
  • Communicate with you regarding your orders
  • Maintain website functionality and security
  • Prevent fraud and misuse
  • Improve our website, products and services
  • Comply with legal, tax and accounting obligations
  • Analyse website traffic and performance
  • Measure advertising and marketing performance
  • Send marketing communications where legally permitted

4. Legal Bases for Processing

We process personal data only where a valid legal basis exists under the GDPR.

Performance of a Contract

We process personal data where necessary to enter into or perform a contract with you, including processing your order, payment, delivery and customer support.

Legal Obligation

We may process personal data where necessary to comply with legal, accounting, tax and consumer protection obligations.

Legitimate Interests

We may process personal data where necessary for our legitimate interests, including website security, fraud prevention, IT security, customer service, improving our services and protecting our legal rights.

Consent

Where required by law, we process personal data on the basis of your consent, including certain analytics, marketing, advertising and cookie technologies.

You may withdraw your consent at any time.

5. WooCommerce

Our online store is operated using WooCommerce. WooCommerce processes information necessary to operate our online store, including customer information, order information, billing and shipping information and information required for order fulfilment.

WooCommerce may also use cookies and similar technologies required for shopping cart, checkout, account and order functionality.

6. Payment Providers

Depending on the payment method selected during checkout, payment-related information may be processed by third-party payment providers, including:

  • Stripe
  • PayPal
  • WooCommerce Payments

Payment providers may process information necessary to complete transactions, authenticate payments, prevent fraud and maintain payment security.

We do not normally store complete payment card details on our own servers.

Payment providers may process personal data according to their own privacy policies and may act as independent controllers for certain processing activities.

7. Shipping and Delivery

To fulfil and deliver your order, we may share necessary information with shipping and logistics providers.

This may include:

  • Name
  • Delivery address
  • Telephone number
  • Email address
  • Order number
  • Shipment information

8. Google Analytics

We use Google Analytics to understand how visitors use our website and to improve the performance and user experience of jrhockey.eu.

Google Analytics may collect information such as:

  • Pages visited
  • Time spent on the website
  • Website interactions
  • Device information
  • Browser information
  • Approximate geographical information
  • Traffic sources
  • Events and conversions

Where required by applicable law, Google Analytics and related non-essential technologies are activated only after the appropriate consent has been provided.

9. Meta Pixel

We use Meta Pixel and related Meta technologies for advertising, conversion measurement and marketing purposes.

Depending on your consent, Meta technologies may collect information relating to:

  • Page views
  • Product views
  • Add-to-cart actions
  • Purchases
  • Checkout actions
  • Other website interactions
  • Browser and device information

This information may be used to measure advertising effectiveness, understand conversions, improve advertising campaigns and create relevant advertising audiences.

Where required by applicable law, Meta Pixel and related marketing technologies are activated only after the appropriate consent has been provided.

10. Newsletter and Marketing

If you subscribe to our newsletter, we may process your name, email address, subscription status and information concerning your interaction with our emails.

We may use this information to send:

  • New product announcements
  • Special offers
  • Promotions and discounts
  • JR Hockey news
  • Product launches
  • Other relevant marketing communications

You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our marketing emails.

11. What Are Cookies?

Cookies are small text files stored on your computer, smartphone, tablet or other device when you visit a website.

Cookies allow websites to recognise your device, remember your preferences and provide certain functionality.

12. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the operation of our website and online store.

  • Shopping cart functionality
  • Checkout
  • Customer login
  • Account functionality
  • Payment functionality
  • Security and fraud prevention
  • Language and website preferences
  • Cookie consent preferences

These cookies may be used without separate consent where they are strictly necessary to provide a service requested by you or to operate the website.

Preference Cookies

Preference cookies allow our website to remember choices you make, such as language, region or other website preferences.

Analytics Cookies

Analytics cookies help us understand how visitors use our website, measure website performance and improve the user experience.

This may include technologies such as Google Analytics.

Marketing Cookies

Marketing cookies and similar technologies may be used to measure advertising performance, track conversions and provide more relevant advertising.

This may include Meta Pixel and related advertising technologies.

13. WooCommerce Cookies

WooCommerce uses cookies and similar technologies to provide essential e-commerce functionality.

These technologies may be used to:

  • Remember products added to your shopping cart
  • Maintain your shopping cart
  • Process checkout
  • Maintain customer sessions
  • Remember customer preferences
  • Support order processing

14. Payment Cookies

Stripe, PayPal and WooCommerce Payments may use cookies or similar technologies for purposes such as secure payment processing, authentication, fraud prevention and payment security.

The use of such technologies may also be governed by the privacy policies of the relevant payment provider.

15. Cookie Consent

We use a cookie consent mechanism that allows you to control non-essential cookies and similar technologies.

Depending on the available settings, you may be able to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise your cookie preferences
  • Withdraw previously given consent

Your cookie preferences may be stored so that we do not repeatedly ask you for the same consent.

16. Managing Cookies

You can manage your cookie preferences through the cookie settings available on our website.

You can also manage cookies through your web browser. Most browsers allow you to view, delete or block cookies.

Please note that disabling strictly necessary cookies may affect the functionality of our shopping cart, checkout or customer account.

17. Third-Party Service Providers

We may use trusted third-party providers to operate our business and website.

These may include providers of:

  • Payment processing
  • Website hosting
  • Website security
  • Shipping and logistics
  • Analytics
  • Advertising and marketing
  • Newsletter and email delivery
  • IT services
  • Accounting
  • Customer support

We share personal data only to the extent reasonably necessary for the relevant purpose.

18. International Data Transfers

Some of our third-party service providers may process personal data outside the European Economic Area (EEA).

Where personal data is transferred outside the EEA, we use appropriate legal safeguards where required, including adequacy decisions, Standard Contractual Clauses or other legally recognised mechanisms.

19. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, unless a longer retention period is required by law.

  • Order and accounting information: retained for the period required by applicable tax and accounting legislation.
  • Customer accounts: retained while the account remains active, unless deletion is requested and retention is not legally required.
  • Customer support communications: retained for as long as reasonably necessary to handle the request and related legal or business requirements.
  • Marketing information: retained until you unsubscribe or withdraw consent, unless another lawful basis applies.
  • Cookie and analytics information: retained according to the relevant technology, provider settings and applicable consent.

20. Data Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, loss, destruction, accidental damage and unlawful processing.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

21. Your GDPR Rights

Depending on the circumstances, you may have the following rights:

  • Right of access – request a copy of your personal data.
  • Right to rectification – request correction of inaccurate data.
  • Right to erasure – request deletion of your personal data where applicable.
  • Right to restriction – request restriction of processing in certain circumstances.
  • Right to object – object to certain processing activities.
  • Right to data portability – receive your data in a structured, commonly used format where applicable.
  • Right to withdraw consent – withdraw consent at any time where processing is based on consent.

You have an absolute right to object to the processing of your personal data for direct marketing purposes.

22. Exercising Your Rights

If you wish to exercise any of your data protection rights, please contact:

PRO HS, s.r.o.
Křivá 1711
463 11 Liberec
Czech Republic

Company ID (IČ): 04730283
VAT ID (DIČ): CZ04730283

Please use the contact details available on jrhockey.eu.

We may request information necessary to verify your identity before processing certain requests.

23. Right to Lodge a Complaint

If you believe that your personal data has been processed unlawfully, you have the right to lodge a complaint with a competent data protection supervisory authority.

For PRO HS, s.r.o., the relevant supervisory authority in the Czech Republic is:

Office for Personal Data Protection
Úřad pro ochranu osobních údajů
Pplk. Sochora 27
170 00 Prague 7
Czech Republic

Website: uoou.gov.cz

24. Automated Decision-Making and Profiling

We do not generally make decisions producing legal or similarly significant effects concerning you solely on the basis of automated processing.

Certain analytics and advertising technologies may involve profiling or the creation of audience segments for marketing purposes. Where applicable, such processing is subject to your consent and the rights provided by applicable data protection legislation.

25. Children’s Privacy

We do not knowingly collect personal data from children where such collection is prohibited by applicable law.

If you believe that a child has provided us with personal data without the required legal basis or parental involvement, please contact us.

26. Third-Party Websites

Our website may contain links to third-party websites, services or social media platforms.

We are not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policy of any third-party website you visit.

27. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes to our website, services, technologies, business practices or applicable legislation.

The latest version will always be published on this page.

28. Contact

If you have any questions regarding this Privacy & Cookie Policy or the processing of your personal data, please contact us:

PRO HS, s.r.o.
Křivá 1711
463 11 Liberec
Czech Republic

Company ID (IČ): 04730283
VAT ID (DIČ): CZ04730283

Website: jrhockey.eu

Your Privacy Matters to Us

At JR Hockey, we are committed to handling your personal data responsibly, transparently and securely.

We use personal data only for legitimate purposes and take appropriate measures to protect your information while providing you with the best possible JR Hockey shopping experience.