GDPR & Data Protection

Last updated: September 8, 2026

At JR Hockey, operated by PRO HS, s.r.o., we respect your privacy and are committed to protecting your personal data.

This page explains your rights under the General Data Protection Regulation (EU) 2016/679 (GDPR) and how you can exercise those rights when using jrhockey.eu.

We believe that personal data should be handled responsibly, transparently and securely.

1. Who Is Responsible for Your Data?

The controller responsible for the processing of your personal data is:

PRO HS, s.r.o.
Křivá 1711
463 11 Liberec
Czech Republic

Company ID (IČ): 04730283
VAT ID (DIČ): CZ04730283

Website: jrhockey.eu

2. What Is the GDPR?

The General Data Protection Regulation (GDPR) is European Union legislation designed to protect individuals and their personal data.

The GDPR gives individuals greater control over their personal information and establishes rules governing how organisations collect, use, store, protect and share personal data.

The GDPR applies to the processing of personal data of individuals in the European Economic Area (EEA) in circumstances covered by the regulation.

3. What Is Personal Data?

Personal data means information that relates to an identified or identifiable individual.

Depending on how you use our website, this may include:

  • Your name
  • Email address
  • Telephone number
  • Billing address
  • Shipping address
  • Company information
  • VAT number
  • Order and transaction information
  • Customer account information
  • IP address
  • Device and browser information
  • Website usage information
  • Information you provide when contacting us

4. Why Do We Process Personal Data?

We process personal data only for specific and legitimate purposes.

These purposes may include:

  • Processing and fulfilling orders
  • Processing payments
  • Delivering products
  • Managing customer accounts
  • Providing customer support
  • Processing returns and refunds
  • Handling warranty claims
  • Maintaining website security
  • Preventing fraud and misuse
  • Complying with legal and accounting obligations
  • Improving our website and services
  • Analysing website usage where permitted
  • Marketing and advertising where permitted

5. Legal Basis for Processing

Under the GDPR, personal data may only be processed where there is a valid legal basis.

Contractual Necessity

We process personal data when it is necessary to enter into or perform a contract with you, for example when you place an order.

Legal Obligation

Certain personal data must be processed because we are legally required to do so, including for tax, accounting and consumer protection purposes.

Legitimate Interests

We may process certain information where this is necessary for our legitimate business interests, such as website security, fraud prevention, customer service and protecting our legal rights.

Consent

Where required by law, we rely on your consent for certain processing activities, such as certain analytics, marketing, advertising and non-essential cookies.

You may withdraw your consent at any time.

6. Your Rights Under the GDPR

Depending on the circumstances, you have a number of rights concerning your personal data.

Right to Access

You have the right to ask whether we process your personal data and, where applicable, request a copy of that data.

Right to Rectification

You have the right to request correction of inaccurate or incomplete personal data.

Right to Erasure

In certain circumstances, you have the right to request deletion of your personal data.

This right is not absolute. We may need to retain certain information where we have a legal obligation or another lawful reason to do so.

Right to Restriction of Processing

In certain circumstances, you have the right to request that we restrict the processing of your personal data.

Right to Object

You may have the right to object to certain processing of your personal data, particularly where processing is based on legitimate interests.

You have an absolute right to object to the processing of your personal data for direct marketing purposes.

Right to Data Portability

Where applicable, you have the right to receive personal data you have provided to us in a structured, commonly used and machine-readable format and to transmit that data to another controller.

Right to Withdraw Consent

Where processing is based on your consent, you have the right to withdraw your consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before the consent was withdrawn.

7. How to Exercise Your Rights

If you wish to exercise any of your GDPR rights, please contact:

PRO HS, s.r.o.
Křivá 1711
463 11 Liberec
Czech Republic

Company ID (IČ): 04730283
VAT ID (DIČ): CZ04730283

Please use the contact details provided on jrhockey.eu to submit your request.

To protect your personal data, we may need to verify your identity before processing certain requests.

We will respond to valid requests within the time period required by applicable data protection legislation.

8. Your Right to Withdraw Marketing Consent

If you receive marketing emails from JR Hockey, you can unsubscribe at any time.

Every marketing email should contain an unsubscribe option where applicable.

You may also contact us directly if you no longer wish to receive marketing communications.

Withdrawing marketing consent does not affect the processing of personal data that is necessary for fulfilling your orders or complying with legal obligations.

9. Cookies and Online Tracking

Our website uses cookies and similar technologies.

Depending on your choices and applicable law, these technologies may include:

  • WooCommerce cookies
  • Google Analytics
  • Meta Pixel
  • Payment-related technologies
  • Cookie consent technologies
  • Other essential website technologies

Where required by applicable law, non-essential analytics and marketing technologies are activated only after the appropriate consent has been provided.

You can manage your cookie preferences through the cookie settings available on our website.

10. Payment and Order Data

When you place an order through our online store, we process the information necessary to fulfil the transaction.

Depending on the payment method selected, payment-related information may be processed by:

  • Stripe
  • PayPal
  • WooCommerce Payments

We do not normally store complete payment card details on our own servers.

11. International Data Transfers

Some of our service providers may process personal data outside the European Economic Area.

Where applicable, we use legally recognised safeguards for international transfers, such as adequacy decisions, Standard Contractual Clauses or other appropriate mechanisms recognised under applicable data protection law.

12. How Long Do We Keep Your Data?

We retain personal data only for as long as necessary for the purposes for which it was collected, unless a longer retention period is required by law.

Order, invoice and accounting information may be retained for periods required by applicable tax and accounting legislation.

Customer account information may be retained while your account remains active, subject to applicable legal requirements.

13. How We Protect Your Data

We take appropriate technical and organisational measures to protect personal data against:

  • Unauthorised access
  • Unauthorised disclosure
  • Loss
  • Destruction
  • Accidental damage
  • Unlawful processing

Access to personal data is limited to persons and service providers who need the information for legitimate business purposes.

14. Data Processors and Service Providers

We may use trusted third-party service providers to operate our business and website.

These may include providers of:

  • Payment processing
  • Website hosting
  • Website security
  • Shipping and logistics
  • Analytics
  • Marketing and advertising
  • Newsletter delivery
  • IT services
  • Accounting
  • Customer support

Where a third party processes personal data on our behalf, we take appropriate measures to ensure that the processing complies with applicable data protection requirements.

15. Children’s Data

We do not knowingly collect personal data from children where such collection is prohibited by applicable law.

If you believe that a child has provided us with personal data without an appropriate legal basis, please contact us.

16. Right to Lodge a Complaint

If you believe that your personal data has been processed unlawfully, you have the right to lodge a complaint with a competent data protection supervisory authority.

For PRO HS, s.r.o., the relevant supervisory authority in the Czech Republic is:

Office for Personal Data Protection
Úřad pro ochranu osobních údajů
Pplk. Sochora 27
170 00 Prague 7
Czech Republic

Website: uoou.gov.cz

You may also contact the data protection supervisory authority in the country where you live, work or where you believe that an infringement has occurred.

17. Automated Decision-Making

We do not generally make decisions producing legal or similarly significant effects concerning you solely on the basis of automated processing.

Certain analytics and advertising technologies may involve automated processing or audience segmentation for marketing purposes. Where applicable, such processing is subject to your consent and the rights provided by applicable law.

18. Your Privacy Choices

You have control over certain aspects of how your personal data is used.

You can:

  • Manage your cookie preferences
  • Withdraw marketing consent
  • Request access to your personal data
  • Request correction of inaccurate information
  • Request deletion where applicable
  • Object to certain processing
  • Request restriction of processing where applicable

19. Related Privacy Information

For detailed information about how JR Hockey processes personal data, cookies, analytics, advertising and payment services, please see our Privacy & Cookie Policy.

20. Changes to This GDPR Page

We may update this page from time to time to reflect changes in our services, technologies, business practices or applicable legislation.

The latest version will always be available on jrhockey.eu.

21. Contact

For questions concerning GDPR, personal data or your privacy rights, please contact:

PRO HS, s.r.o.
Křivá 1711
463 11 Liberec
Czech Republic

Company ID (IČ): 04730283
VAT ID (DIČ): CZ04730283

Website: jrhockey.eu

JR Hockey & Your Data

We believe that privacy should be simple, transparent and understandable. Your personal data belongs to you, and we are committed to processing it responsibly and securely.

Your data. Your rights. Your privacy.